Belfius is the only integrated bank and insurance company that is 100% Belgian and present everywhere in Belgium. We offer a full range of banking and insurance products to retail customers, small and medium sized enterprises, public institutions, non-profit organisations and large corporates.
Serving 1 out of 3 Belgian citizens with an authentic “local, digital and human touch” approach
Our Retail Banking segment serves young and old, socially vulnerable, the ordinary person in the street or the wealthy: anyone can come to us for an approach tailored to their needs. We are a leading player in the retail and commercial bank-insurance segment, with an established and growing client franchise, showing further growth potential. With a client penetration of 30%, 1 out of 3 Belgian citizens is a Belfius customer.
Future-oriented model accessible 24 hours a day and based on digital innovation and omni-channel distribution
Belfius is the mobile banking leader in Belgium, with services based upon technology developed in-house in 2014 as a greenfield project. Our mobile platform evolves to address changing customer needs reflecting a significant higher growth in mobile activity among our (Belgian) customers than their European peers. The Belfius mobile app has over one million mobile users, who consult it once a day on average. The extremely high satisfaction figures in both the Google Play and Apple stores, show that continuous innovation based on usefulness and user-friendliness is profitable.
The Belfius Studio, our own development resource, is core to our ongoing digital innovative leadership. On top they develop also white-labelled technological solutions for other financial institutions and companies.
In addition we have a brick-and-mortar branch network across Belgium, primarily composed of exclusive agent branches, and complemented by Belfius Connect; a modern interaction platform with call, messaging and chatbot functions for customer support and servicing.
Our distribution channels complement each other offering customers a truly integrated experience. Each of these channels is informed by advanced customer data analytics allowing for real-time, insightful customer interactions, driving revenue growth through cross-selling and cross-buying.
We serve more than 3.7 million private individuals in our Retail Banking, 308 000 in Commercial Banking; self-employed workers, professionals and SMEs. We offer our Retail & Commercial customers a wide range of interaction possibilities combining “ the local, digital and human touch”. Our ambition is to create customer delight through all possible customer touchpoints.
Range of options
At Belfius, the customer comes first. This translates into a wide range of high-quality products and services:
Payment methods: current (at-call) accounts with debit and credit cards and associated services, and mobile banking applications.
Loans and credit: (personal) mortgage and consumer loans provided as short or long-term loans, (business) credits and guarantees.
Savings and investment products: e.g. savings and term accounts, savings bonds, bonds, a wide range of funds, traditional Life Insurance and unit-linked products
Classic and innovative Life and Non-Life insurance policies.
For each of those challenges and important moments in life – such as pensions, starting your own business, acquiring a company or transferring a business, inheritance and estate matters – we offer a tailored approach.
Partner to the public and private sector to foster a more sustainable society for all of us
Thanks to 150 years of experience, we have a best-in-class, broad, customer service-oriented franchise in the public sector in Belgium, and are the undisputed leader with public sector customers, including local and regional public authorities (such as municipalities) and the non-profit sector (such as hospitals and schools). Our corporate banking business is focused on organisations that have an annual turnover in excess of EUR 10 million. With 10 600 customers, we hold a top four position in this market. Belfius is also leader in Debt Capital Markets (DCM) issues for (semi)public and Corporate customers.
Unique and profitable long-standing leadership in Public sector
Belfius is the leader in the profitable Belgian public sector banking market, with long-standing relationships with local and regional public authorities (such as cities, towns and other municipalities) and non-profit organisations, including healthcare providers and educational institutions. Our public sector business is profitable, very low risk, capital light and well positioned to benefit from rising interest rates. Long-standing relationships with entities in the sector have led to high levels of integration with customers’ systems supporting high penetration and customer satisfaction rates of 99%. Today, Belfius offers public sector clients a comprehensive range of products. To further build on this market position and customer base, we have created ‘Smart Belgium’, an ecosystem that allows Belfius to act as a partner and advisor to both the public and private sector in the design and execution of their strategy to foster a more sustainable society. At the end of 2021, Belfius had approximately 12 000 customers in the public sector. This represents nearly 100% penetration of the public sector across local, supra-local and regional public authorities as well as the non-profit sector.
Solid and profitable expansion in Corporate segment
Belfius holds a top four position among Belgian corporates based on total customers and total loans outstanding. We believe there is significant upside potential in the corporate sector where we have recently and successfully executed on our strategy to increase market share by providing leadership in the public sector which can help corporates penetrate the government market (B2G). In the corporate sector, Belfius has approximately 10 600 customers (representing approximately 60% penetration of corporates and mid-corporates and 25% of large Belgian corporates). We are also developing a market-leading ECM franchise thanks to the recent partnership with KeplerCheuvreux
A one-stop shop for all your insurance and banking needs
For Retail & Commercial Customers Belfius Insurance offers retail customers:
Non-Life insurances: car, civil liability, fire and miscellaneous risks
Life insurances: pension savings, mixed life insurance, savings insurance, guaranteed income insurance, life insurance, debt balance insurance among others
For Public and Corporate Banking customers, there is a choice of:
Business and fire insurance, guaranteed income insurance, collective hospitalisation insurance, group and key man insurance cover.
In Belgium, Belfius Insurance combines the features and benefits of the exclusive network of insurance agents working for DVV Insurance with the staff from the Belfius Bank network of branches. Additionally, we work through Corona Direct, a direct insurer that operates online, via telephone and via other partners.
This omni-channel approach was extended in 2012 by the Elantis brand which provides mortgages and consumer loans through independent brokers.
Digital leadership in order to become even more close to our customers
At Belfius, we are convinced that the digital transformation of the banking industry offers significant opportunities to become even closer to our customers and to enhance their satisfaction even further.
We have consistently opted for a digitally supported business model that combines quality account management through commercial staff with efficient, user-friendly digital channels. Belfius has been and aims to remain a trendsetter when it comes to implementing mobile and digital financial services.
We are particularly proud of our unique position in the field of mobile banking services. In 2014, we started building our mobile banking technology well ahead of our peers. We did not have a legacy system but built our offering from scratch, which we integrated via API (Application Programming Interface) on top of our back-end systems.
The Belfius app is currently the best rated banking app in Belgium with over 1.7 million users. It stands out by its flawless and great user experience. The app allows our customers to interact with us wherever they are. It is a great opportunity to transform our interactions with our customers into mutually beneficial conversations. To shape the future of the banking industry, we have also joined forces with ING and KBC/CBC. Together we will further develop the mobile payment solution Payconiq, a practical and secure alternative to cash payments, which is already accepted in more than 11 000 shops in Belgium.
Our commitment to mobile banking and digital financial services is an important element to securing our future success.